Collaborating with Sportradar will grant the leading global technology solutions provider exclusive rights to collect, license, and distribute official betting and media data from US Soccer matches to regulated betting operators and media outlets. This move should significantly enhance the availability and accuracy of sports wagering data, creating a more robust and engaging experience for fans and bettors.
Sportradar Will Benefit across Several Verticals
The new hallmark partnership primarily targets sports betting data and extends to audiovisual (AV) streaming of US Soccer tournaments. This feature will enable fans to enjoy live match action through a seamless and immersive viewing experience, further amplifying the excitement of soccer events. Such exclusive distribution rights represent a significant step forward for Sportradar, solidifying the company’s leadership position.
Close collaboration with US Soccer will also enable Sportradar to introduce in-play wagering opportunities, allowing bettors to engage with matches in real-time, adjusting their bets as the game unfolds. Sportradar Executive VP Strategic Partnerships & Content Eric Conrad noted that this enhanced excitement and engagement would appeal to seasonal bettors and casual fans, helping the sport’s growth.
This partnership reflects the shared commitment we have with US Soccer to bring the sport to a larger audience both domestically and on an international level.
Eric Conrad, Sportradar Executive VP, Strategic Partnerships & Content
The collaboration will initially extend to 100 matches per year in men’s and women’s leagues, incorporating Sportradar’s bet monitoring Integrity Services. By combining the expertise of US Soccer in promoting and governing the sport with Sportradar’s cutting-edge technology and data capabilities, the partnership will create a more dynamic, immersive, and responsible sports betting experience focused on integrity and transparency.
This Collaboration Aligns with Sportradar’s Strategic Ambitions
Sportradar’s new status as US Soccer’s first official betting partner marks a significant milestone, bolstering the company’s substantial momentum. The leading sports technology company enjoyed impressive Q2 revenue growth, capitalizing on its achievements and expanding its US presence. Sportradar CEO Carsten Koerl noted that the company aimed for record-breaking performance, shattering last year’s results.
Such ambitions were only possible thanks to Sportradar’s focus on value-generating strategic partnerships. July’s milestone deal with Caesars Sportsbook was a significant success, solidifying the sports tech supplier’s US dominance and strengthening its connection with one of the region’s leading operators. The deal with US Soccer further extends Sportradar’s reach, giving it unparalleled access to a popular and fast-evolving sport.
As the collaboration between US Soccer and Sportradar gathers momentum, sports fans and bettors can anticipate an enriched soccer experience that leverages advanced data insights, live streaming, and innovative betting opportunities to elevate the game’s enjoyment and leverage its significant sports betting potential.